The Positive Effects of Consent Mode at L'Oréal

Franziska Eickhoff, Chief of Data & Analytics DACH (CDAO DACH) at L’Oréal

Consent Mode is a crucial feature for us to preserve measurement for analytics and export functionalities to Google Marketing Platform (GMP) products while ensuring compliance with GDPR, ePrivacy, and the Digital Markets Act. Moreover, it has a positive impact on our conversion measurement capabilities while respecting user privacy preferences. Discover the unique structural process of how L'Oréal has implemented this in their setting.

Level: Intermediate-Advanced, Language: English

Decoding User Feedback—NLP's Transformative Impact on Mobile Apps

Juliana Jackson, Digital Marketing Leader, Product Expert, as well as Content Creator and Co-host at Standard Deviation Podcast

This session focuses on leveraging Natural Language Processing (NLP) for mobile app development improvement. It details a case study with a retail app team, showing how analyzing app reviews from Play and AppStore using NLP can guide the development of a user-centered model for prioritizing app features and conducting experiments.

Level: Intermediate, Language: English

COFFEE BREAK

Treat Your CRO Program as a Product

Annemarie Klaassen, Lead CRO at VodafoneZiggo

Do you want to make your CRO program a success within your company? Then it is essential to treat your CRO program as a product. This means applying the same strategies you would use when launching a new product. What are these strategies? Annemarie will share these in her presentation with concrete examples from VodafoneZiggo where they have successfully applied these.

Level: Intermediate, Language: English

Drive the Change With GA4

Eric Betz, Product Owner Data & Analytics at Mercedes-Benz
Julia F. Kost, Senior Consultant at Mercedes-Benz Consulting

The last few years have been characterized by challenges when it comes to Google Analytics - data protection, missing features, and new things to learn. Let's look back at the migration of GA4 for Mercedes-Benz to see how we mastered these challenges, what we learned, and what best practices we derived from this time. * Retro of challenges * GA4 approach (globally scalable setup, blueprints, efficient implementation, ensure data privacy and holistic enablement and rollout concept) * Deep Dive—Approach and sGTM Case Study * Deep Dive—GA4 Enablement Program

Level: Intermediate, Language: English

LUNCH BREAK

Maximize Your CRO ROI!

Ton Wesseling, Founder of Online Dialogue, Conversion Hotel, and The Experimentation Culture at

Ton opens up his CRO toolbox, based on more than twenty years of experience. Success in conversion optimization revolves around three elements: 1. understand the entire customer journey 2. understand where to optimize 3. create valuable changes Learn Ton's tips and tricks during this session, so you can get better results from your CRO efforts and grow faster than your competitors. Slides will not be shared.

Level: Intermediate, Language: English

How PUMA Established a Privacy Centric Global Analytics Setup

Kenan Atalay, Global Product Owner Web Analytics at PUMA

PUMA established a global future-proof GA4 framework for their app and websites for all their 30+ markets. Learn how they overcome 3P deprecation and technical challenges using first-party setup with Server-side Tracking. All the while focusing on user privacy by implementing a privacy-compliant tracking solution with Consent Mode.

Level: Intermediate, Language: English

The Evolution of Experimentation @ANWB

Michael Hamelinck, Web Analysis and Conversion Optimization at ANWB

Discover how a small team of three grew an experimentation-first culture over nine years, now scaling across the organization. Learn key strategies for securing stakeholder buy-in, navigating organizational changes, and transforming experimentation into a core driver of growth and innovation.

Level: Intermediate, Language: English

COFFEE BREAK

Data-driven Is DEAD: Spark Life Into Data With Use Cases

Dr. Tim Wiegels, Founder | CDO on Demand at Tim Wiegels Data Solutions

WOW—you have built the perfect data warehouse and a sophisticated reporting structure—but no one is using it? Let's talk about why it is time to prioritize the unconventional ideas of your stakeholders. Discover how use cases, North Star KPIs, and KPI trees can make your business speak the same language and empower your data to drive the right decisions!

Level: Beginner, Language: English

From Data to Decisions—Tailoring B2B Marketing Strategies at METRO Markets

Giorgio Ebbeling, Head of Digital Marketing at METRO Markets
Markus Nutz, Data Engineering & Science Lead at METRO Markets

How can you leverage the Google Cloud Data Analytics Platform at its best? (What's the big picture behind it? And why do data experts choose it? Turning big data into valuable business insights is extremely relevant for companies in a fast-growing and ever-changing market. Google BigQuery is the foundation for data practitioners to be able to analyze and share data, also across clouds, with built-in machine learning for all types of data. Take a look and see for yourself.

Level: Intermediate, Language: English